Video marketing continues to dominate as a preferred content format for businesses and consumers alike. Here are 10 updated statistics that highlight why video marketing is essential for your strategy in 2024.
1. Video Content Drives Traffic
- Websites that include video content see 80% more traffic than those without, making video a crucial component of SEO strategies (Source: HubSpot, 2024).
2. Short-Form Videos Are King
- Over 70% of consumers prefer to engage with short-form videos (under 3 minutes) on platforms like TikTok, Instagram Reels, and YouTube Shorts (Source: Wyzowl, 2024).
3. Mobile Video Consumption Continues to Rise
- Mobile video consumption has grown by 25% year-over-year, with users spending an average of 19 hours per week watching video on their smartphones (Source: Statista, 2024).
4. Video Boosts Conversion Rates
- Landing pages with video see a 34% higher conversion rate compared to those with static content (Source: Animoto, 2024).
5. Businesses Rely on Video More Than Ever
- 91% of businesses use video as a marketing tool, up from 85% in 2020. This increase underscores video’s growing importance (Source: Wyzowl, 2024).
6. Video Content Builds Trust
- 74% of consumers say a well-produced video increases their confidence in making a purchase from a brand (Source: Brightcove, 2024).
7. Social Video Generates Engagement
- Videos on social media receive 1200% more shares than text and image content combined (Source: HubSpot, 2024).
8. Email Marketing with Video Sees Higher Click-Through Rates
- Including a video in an email can boost click-through rates by 96%, improving engagement and lead nurturing (Source: Campaign Monitor, 2024).
9. Video Drives Brand Recall
- After watching a video ad, 85% of viewers are more likely to remember the brand and its message (Source: Think with Google, 2024).
10. ROI from Video Marketing Keeps Growing
- 88% of marketers report a positive ROI from video, attributing its effectiveness to improved analytics, audience targeting, and creative storytelling (Source: Wyzowl, 2024).
Key Takeaways for 2024
- Leverage New Platforms: Focus on emerging video platforms like TikTok for Business and LinkedIn Video to reach diverse audiences.
- Invest in Analytics: Use tools like Google Analytics 4 and native platform insights to track engagement and optimize performance.
- Experiment with Formats: Combine short-form, live, and interactive videos for a dynamic marketing mix.
Now that you see the extreme power of video, check out this other post on using video marketing to find new customers, HERE.
When you're ready to grow your business with video, CONTACT US today to build a custom video marketing plan for you!
Posted
December 5, 2024
from our office in
St. Louis, MO
.
